Propaganda

I found this picture on AfSD’s myspace account.  It was among a long page of other images and posts relating to the rights and protection of animals and to the abuse of animals and etc.  It is clearly used to support the spaying and neutering of animals in order to stop the overpopulation in humane societies, which leads to the death of many innocent animals.  Because the message is presented straight forward without any hidden meanings or implications, the image is denotative.  Directly under this image was a link to free spaying and neutering clinics, which provides a direct solution to the problem given in the image.  I think revealing a solution to the presented problem is a much more effective way of making a difference in our society.  Since the movement towards improve our environment has taken action, advertisers have done an exceptional job providing answers to society on how to help our current issues.  Being an animal lover, I feel that the issue of over population of domestic dogs and cats leading to their deaths needs to be one that should be receiving more attention.  Based on personal experience and observation, I think the major problem here is pet owners flat out being too lazy to take the time to spay or neuter their cats and dogs.  Either a television show they can’t miss is on, or a social event they must attend, or some other excuse they have instead of taking their pet to a free clinic.  Personal wants and needs have really been denoted as superior compared to little actions that can make a huge difference in the state of our Earth.