Monday, July 27, 2009

Design Quote

"Whether we like it or not, our legacy as designers is ugly. We're largely responsible for fueling a culture of consumption." -Eric Karjaluoto

The author of the quote is a designer and entrepreneur who is a founding partner of smashLAB, a strategic interactive agency in Canada. He believes in, "...“hardcore” design, in which problem-solving, consistent methodology and accountability are held above styles and trends".  I thought the most interesting fact about him was he began Design Can Change which is an effort to "unite designers to address climate change."  I think this effort he began really ties in with the quote I found on www.quotesondesign.com, a site with many random quotes about design.  Even though this may be considered a negative quote, regardless, this is an incredibly true statement.  It is our reality.  I never really thought how much designers effected society until reading the explanations on how certain characteristics of design cause people to think one way or the other and finding this quote and contemplating the relationship between designers and society and encapsulating it all, designers really have transformed our world into what we have become today.  Designers are the ones reprehensible because of their talent to persuade people through specific details in advertisements.  It has all come down to how they design the advertisements.  Designers carefully manipulate advertisements to convince consumers they must have this new transient product.  Designers know what the consumers want to see and how to design the ad to make the people want it.  They have signs and signifiers down to a science and know how to place them on the ad to attract people.  Because new and improved products keep entering the market, we continuously want these new and improved products to create a never ending circle.  All due to the designs on the ads.   

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